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Choya Non Sugar Natural: A Review

Thursday, 04 September 2014


Choya’s range of umeshu is known to be a modestly strong liqueur, which is mild in taste while elegantly aromatic. The Choya Non Sugar Natural, in particular, is not far off, but comparably milder in taste and leaves a refined aftertaste. This makes it highly drinkable, as it is not so thick, even with its 15% alcohol content.


With its signature flavor, Choya Non Sugar Natural promises no granulated sugar added but attributes its sweetness to the natural essence of the famed ume fruit itself, alongside honey and cane spirit. Despite this, it retains its reminiscence of wine.


Choya Non Sugar Natural is delectable on its own (or on the rocks), but restaurants brilliantly serve it with tonic water, green tea, carbonated water or soda. A traditional alternative is to simply drink it with hot water for nights when the weather outside is nippy.


Indulging pubs and nightclubs, in addition, serve Choya Non Sugar Natural with cocktails because of its delicious versatility. Popular choices include the Choya Royale, which is a half-and-half mix of Choya umeshu and champagne for a tippler’s sparkling good time. Otherwise, light drinkers may pick the safer option of a fruit juice or red bull mixer.

Choya is a leading brand of umeshu, sake, and Japanese wines and brandy. Its history dates as far back as 1962, when the company started the production and steeping of ume, which is responsible for the all-time favorite Japanese fruit liqueur. For centuries, the ume fruit is revered for its nutritional properties such as potassium, magnesium, calcium and fibre.


For the Japanese, Choya’s range of umeshu has a strong association to home and nostalgia. And to the rest of the world, it is more than just exotic booze; Choya umeshu represents profound sophistication for the cultured spirit.


For more information, please visit www.choya.com



Choya is imported and distributed in Singapore by Whistler Wine & Spirits Pte Ltd.

Website: www.whistler.com.sg. Tel: +65 67487820.


Photos: HaiJapanPosted by Rachel Ooi in F&B on 04 Sep 2014


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