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The legend of 白鹿

Wednesday, 17 December 2014


Unknown to many, the sake brand ‘Hakushika’ 白鹿 which literally means ‘white deer’ in English came from an old Chinese legend during the Tang Dynasty. The brand name was chosen to represent its long history and future ahead.


The Tang Emperor Hsuan-Tsung in his reign (712-756), found a rare and beautiful white deer one day wandering in his palace gardens. As the white deer was adorned with a bronze medal indicating that the animal was 1000 years old, the Emperor recognized this as an auspicious sign symbolizing a long and prosperous life. Since then, the Japanese, who have traditionally adopted the Chinese images and legends of the deer, also regard the white deer as a sign of longevity.


Meantime, enjoy the beautiful 30 seconds Hakushika video with background music composed and played by Wallace Roney (Wallace Rooney) trumpeter.


 白鹿 白い鹿篇 黒松白鹿 (Credit: HAKUSHIKA inc / YouTube) 



Hakushika is distributed by Whistler Wine & Spirits Pte Ltd.

Website: www.whistler.com.sg. Tel: +65 6748 7820.



Photos: HakushikaPosted by Admin in Sake & Shochu on 17 Dec 2014


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