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OMOTENASHI, The Japanese way of hospitality and service

Wednesday, 11 June 2014


Pronounced as O-Mo-Te-Na-Shi. The word became popular in Japan after Tokyo 2020 Olympic Games bid ambassador, Christel Takigawa, had mentioned in her speech to the International Olympic Committee (IOC) last year.


Watch the pronunciation "O-mo-te-na-shi" at 10 sec. Video by ANN News.


There is no single definition of Omotenashi and is generally referred as hospitality. To Japanese, "Omotenashi" means more than just hospitality, it is something in depth to makes customers feel valued and respected – that's the Japanese spirit of hospitality and service. So, lets expand the spirit of OMOTENASHI to welcome Tokyo Olympic 2020.


To know more about Omotenashi, these videos can be found from Youtube:


Omotenashi, Japanese Hospitality. Video: Discover the spirit of Japan by Japan Tourism Agency.



What is OMOTENASHI? Video taken by Steve's POV (Point of View) Steve perspective.



Also, these are some of the top Japanese brands that practise the spirit of Omotenashi:


Japan Airline, JAL: http://www.sg.jal.com/world/en/guidetojapan/omotenashi


Shishedo: http://www.shiseido.com/Shiseido-Spirit-Omotenashi/ShiseidoSpiritOmotenashi,en_US,pg.html


Lexus: http://www.lexus-int.com/our-story/customer-care.html




Photos: Hai JapanPosted by Lester Boey in Around Asia on 11 Jun 2014


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