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Suntory Whisky 3D on the Rocks

Wednesday, 29 April 2015


Ice cube Kinkaku-ji (金閣寺, Temple of the Golden Pavilion), Image credit: Suntory whisky, TBWA\Hakuhodo


Japanese advertising agency TBWA\Hakuhodo had created an innovative ways to enjoy Suntory whisky with the concept of '3D on the Rock'. Although the campaign was introduced last year, we felt it could be something to share with ones that enjoy the Japanese whisky (•‿•).


Based on 3D printing technique, a specially chilled CNC router was used to create these ice cube sculptures. In the campaign, participants were encouraged to submit their ideas for the 3D ice cubes and winning designs that were showcased include Shark, Kinkaku-ji (金閣寺, Temple of the Golden Pavilion), Guitar, Statue of Liberty, Horse, Space shuttle, Astronaut, High-heels, David (Michelangelo), Diamond ring, Winged Victory of Samothrace, Mermaid, Lincoln, Sphinx and Chair.


L-R: Ice cube Horse and Sphinx, Image credit: Suntory whisky, TBWA\Hakuhodo 


The Suntory Whiskey TV commercial and more images of these 3D ice cubes sculptures can be found at http://3drocks.jp/en.



Source: Suntory whisky, TBWA\Hakuhodo


Photos: Suntory whisky, TBWA\HakuhodoPosted by Admin in News on 29 Apr 2015


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