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Japanese aesthetics but at a made-in-China price point

Saturday, 19 December 2015


Miniso Overseas store (Image credit: Miniso website)


Headquartered in Tokyo and founded by Miyake Jyunya, the group’s chief designer, and a young Chinese entrepreneur, Miniso finally opened its door in Singapore with two outlets launched simultaneously at Plaza Singapura and HarbourFront Centre.


Infused with Japanese aesthetics but at a made-in-China price point, the Miniso’s products run the gamut from creative home necessities, health and beauty, accessories, electronics as well as fabrics. In short, MINISO aim to enrich its customers with a wide range of products at reasonable prices.


Apart from its products, Miniso boils down its core concept to a simple and natural life philosophy by taking into account of environmental issues and resource management, and ensuring that its products essence is natural.



Stores location:

Plaza Singapura, #04-15/16. Tel: 63419136
HarbourFront Centre, #02-15/16



Soure: Miniso


Photos: Miniso WebsitePosted by Admin in Shopping on 19 Dec 2015


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