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Lester Boey

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Lester Boey

Creator and founder of Hai (はい) Japan, Lester also undertook several consultancy roles for Japanese brands in Singapore from beer to events and restaurants.

Recent Posts

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Machicon WOW in Kuala Lumpur

Following the success of Machicon events in Japan and Singapore, the Kuala Lumpur version was held at Publika Shopping Gallery Mall last month on November 27 where over 160 participants 


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Mitsui Outlet Park @ KLIA

Since its opening in May 2015, Mitsui Outlet Park @ KLIA SEPANG, which is a factory outlet shopping mall 6km from Kuala Lumpur International Airport, KLIA and KLIA2, has been attracting many locals 


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Edible Paper Bento Class

Edible rice paper is used for making fresh salad rolls or used in baking of food. How about Edible Paper for Bento? Join Chef Shirley Wong (aka Little Miss Bento) this November 26 


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もしもしにっぽん | MOSHI MOSHI NIPPON

In promoting Japanese pop culture to the world through fashion, music, anime and food, MOSHI MOSHI NIPPON FESTIVAL 2015 will makes a stop in Singapore this September 


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Ken Ishii ケン・イシイ

In celebrating the 1st year anniversary of Canvas Venue, Ken Ishii ケン・イシイ, a Japanese techno DJ and producer from Sapporo, will be flying from Japan to spin 


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Kafka on the Shore

Japanese theatre master Yukio Ninagawa returns to Esplanade after his sell-out samurai comedy Musashi with an adaptation of Murakami’s bewitching, spell-binding tale 


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Canon Photomarathon Returns

With 2,547 number of participants taking part in the Canon Photomarathon Singapore 2014, the event returns this August! The photomarathon comes with two categories 


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This is Gindaiko 崟太鼓

Taiko 太鼓 is usually referred as a form of Japanese percussion drums, and outside of Japan, it is commonly known as Wadaiko 和太鼓. One highlight of Taiko schools in Singapore that promotes the art 


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The Beauty of Nature of this hometown

You probably won't be able to guess where this place is. Situated at the foot of Japan's Central Alps, a highland 800 meter above sea level, and surrounded by the Southern and Central Alps 


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Are You Your Selfie?

Taking a great selfie is hard especially you are the person in front of and behind the camera. If you are thinking to take better pictures of yourself and still look good, explore this 


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Tanoshii Wagashi (Japanese Sweets)

If you are looking forward to know about Tanoshii Wagashi (Japanese Sweet) from Chef Yamashita, limited seats are still available for the 25 January demo class 


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CHANOYU 茶の湯古今: Ancient & Modern Times

Learn traditional beauty of Japanese Tea ceremony while making contribution to charity at the same time? Join the Tea gathering on 19 October and get to enjoy the traditional beauty of Chanoyu


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TOKYU HANDS - Launching soon! The wait is finally over!

TOKYU HANDS is proud to open its first store in Southeast Asia on 4 September 2014 and the impressive 7,500 sq ft store will be located on the first floor


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Eating Onigiri おにぎり

Opening in early July 2014, SAMURICE is a Japanese Onigiri (rice ball) store in Singapore using top grade rice from the Niigata prefecture which is also the top rice producing region


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Watch 'LOVE HOKKAIDO' on Hello! Japan

Only on HELLO! JAPAN. Catch the latest episodes of 'Love Hokkaido' even before broadcasting in Japan featuring Li Qiang, Isis and Megumi Ohno. Two new premieres include


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Hello Kitty’s 40th Anniversary in festive style!

SANRIO HELLO KITTY TOWN Nusajaya, the first official Hello Kitty Town experience outside Japan, is proud to present Hello Kitty Friends Forever, a party celebrating Hello Kitty’s 40th Anniversary


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Kasara Niseko Village Townhouse: Opening 1 Dec

YTL Hotels will be launching KASARA, a new luxury hotel brand in Niseko Village in Hokkaido, Japan on 1st December this year. Situated at the foot of Mount Niseko Annupuri


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Niigata Prefecture Products PR Corner

The Niigata Prefecture Products PR Corner was officially launched yesterday at Tomi Sushi restaurant (Novena outlet) with a 'Kagami biraki' ceremony


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LEGOLAND Japan to open in Nagoya

In Japan - New LEGOLAND theme park to open in the city of Nagoya in the second quarter of 2017, adding to a total of six LEGOLAND parks in five countries


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山の日 Yama no Hi, August 11

Japan is to introduce a new national holiday called Mountain Day (山の日 Yama no Hi) on August 11, taking the annual tally to 16. As a new annual Japanese non-working public holiday


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a-nation comes to Singapore

Held for the 13th year, Japan’s largest summer festival ‘a-nation’ has attracted over 4 million attendees. With this year's theme ‘Taking Japanese Entertainment to Asia’


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ROBO-G (Free Movie Screening)

Robo-G is a 2012 Japanese film directed by Shinobu Yaguchi and starring Mickey Curtis and Yuriko Yoshitaka. Curtis, who goes by the stage name Igarashi Shinjirō in this film


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Toriyama Umami Wagyu Dinner

POLLEN is proud to present a special collaboration with Huber’s Butchery to bring you Mr. Toriyama of The Toriyama Farm in Japan to host an exclusive 7-course Toriyama Umami Wagyu Dinner


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TABIMORI - Travel Amulet

A new smartphone application was recently launched to provide visitors to Japan with convenient and comfortable travel. TABIMORI caters to various needs


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Osamu Tezuka’s Buddha 2 (Anime Film)

Appealing to anime fans, Osamu Tezuka’s Buddha 2 (the film) presents the life of the Buddha in an epic dramatisation based on the original comic series by Osamu Tezuka


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Charge your smartphone up to eight times*

Meet the CP-B20, a new USB Portable Charger from Sony that has a battery capacity of a whopping 20,000mAh that have the ability to charge your smartphone up to eight times*


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Niigata Rice Tasting 2014

The 2nd Niigata Rice Tasting event successfully took place at the Concorde Hotel on 1st August 2014 with four rice producers introduced different types of rice such as the renowned Koshihikari


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Maki-e Art Exhibition

Namiki and Japan Creative Centre are pleased to present ‘Maki-e Art Exhibition’ at the Japan Creative Centre. From 20 to 22 August 2014, Namiki will showcase some of its finest


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Welcome to Okura Prestige Bangkok

In Thailand - The Okura Prestige Bangkok, opened in 2012, is a stylish, elegant, luxurious and contemporary five-star hotel located at the heart of Thailand's capital city


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Sweet Paradox

Mizuma Gallery is delighted to present SWEET PARADOX – an exhibition showcasing 22 artworks by leading young generation of Japanese contemporary artists


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Doki Doki Hearts Café

Doki Doki Hearts Café, a cosplay-themed café, will be available for 2 days at the EOY Cosplay Festival 2014. A popular concept in Japan, the staffs will serve meals


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Hello! Japan August Highlights

Hello! Japan August Highlights include new special premiere 'Weekly Yamasaki-Kun', New Season 'Dreaming Journey Season 2', Season Finale 'Gochi Dinner is on you Tonight!'


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The Beginning of the End

‘Ju On’ ranked number 1 as ‘The scariest film series’ in the Japanese horror movie history, ‘Ju On 3: The Beginning of the End’ enjoyed a Hollywood remake


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The opening of 9h nine hours Narita Airport

20 July - 9h nine hours opens in Narita Airport Terminal 2 offering travelers quality sleeping accommodation. With the demand for accommodation and short stay facilities


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Two new fashion labels from Japan

Pencil Pine launched two new labels from Japan, ASOOM and Tcollector, for their first time in Singapore. Pencil Pine, a Singapore fashion online portal


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Fuel In A Formula

Japanese-Italian restaurant and bar, Caffé B, joins in the exhilarating F1 atmosphere with its F1-inspired cocktail. Named as ‘Fuel In A Formula


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Zoo Jeans Made by Animals - Must Watch!

In Japan - Zoo Jeans are the only jeans on earth designed by dangerous animals - shredded by lions, tigers and bears. Zoo Jeans is an initiative of the 'Mineko Club' volunteer group of zoo supporters


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7500 from Horror Master Takashi Shimizu

Japanese Director Takashi Shimizu, who first scared audiences with ‘The Grudge’, and the subsequent ‘The Grudge 2’, returns to scare again with CBS Films’ ‘7500’. The movie also marks the first time


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Cool EMS service to Singapore

JAL and Japan Post support Rakuten Global Market to offer Singapore, Hong Kong, and Taiwan shoppers taste of exclusive Japanese desserts. Generally, Japanese desserts are famous


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Go Omakase at SUSHI KAISHIN

Omakase (o-makase) is Japanese phrase means ‘to entrust'. In a sushi restaurant, the diner will entrust the meal selection to the chef who will ensure good quality and presentation


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MBS Epicurean Market is back!

The highly-anticipated Epicurean Market by Marina Bay Sands returns for the second year with a fresh theme and participation by celebrity chefs, finest wine distributors


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Shirokiya's Smile Lunch @ Chijmes

Cater to the office crowd around Chijmes, Japanese restaurant Shirokiya is offering affordable, delicious and fast lunches at $12 nett. All 12 selections of set lunches


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Rhythm Training with Kaichiro Kitamura

Singer and vocal percussionist from Japan, Kaichiro Kitamura, was in Singapore last evening to hold a Rhythm Training Workshop at The A Cappella Society. The vocal percussion workshop


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When You Visit, You Find What You Want

Tokyu Hands set to open its first store in Singapore at Westgate shopping mall in September 2014. It will be the company’s second direct-managed overseas store after Shanghai


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Lightest Ever Vacuum Insulated Tumbler

The JNO series was first launched in Japan late last year, with over 100,000 units snapped up within 2 months. It remains one of the best-selling Thermos® range among


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Supernova Symphonia Tour

Top visual-kei Japanese band Alice Nine stopped in Singapore last Saturday as part of their First-ever Tour outside of Japan in celebrating their 10th Anniversary. Alice Nine, as a 5-part band rocked


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Hearty Italian fare with a Japanese twist

Caffé B launches a new Set Lunch menu for office executives who love a light, hearty and affordable meal at Marina Bay Sands. The Executive set lunch menu is available from


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Tanabata 七夕 celebrates the reunion of the Cowherd & Weaver Girl

This July and August, Liang Court celebrates another Japanese cultural festival for the first time in Singapore – Tanabata 七夕. A Japanese version for Chinese Star Festival 乞巧节, 


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Alice Nine (Japan) LIVE in Singapore

Top visual-kei Japanese band, Alice Nine, will be stopping in Singapore for one night show on 28 June as part of their first-ever Asia tour, outside of Japan. Celebrating their 10th year anniversary


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HIBIKI IV - Where Modern Meets Traditional Music

Catch HIBIKIYA's 4th concert featuring special guests from Japan and Singapore! Organised by Hibikiya, a Japanese drum studio in Singapore, the annual event promises


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Shinoharu Rakugo: 4th Solo Tour 2014 in Singapore

RAKUGO - A traditional Japanese sit-down comedy performance to be held two days in Singapore on 19 and 20 June. The first night will be conducted in Japanese and the second will be conducted in English


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Experience Japanese whiskies, Sake and Liqueur with Beam Suntory

Beam Suntory is proud to present the Whisky and Wine Marquee at Beerfest Asia from this Thursday to Sunday (12-15 June 2014). At the Beam Suntory’s Whisky and Wine Experience


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Hibiki : the Paragon of The Art of Japanese Whisky

31 May – The Hibiki whisky dinner was held at OLA Cocina Del Mar with special guest, Mr Mike Miyamoto, who is the master distiller for Suntory


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OMOTENASHI, The Japanese way of hospitality and service

Pronounced as O-Mo-Te-Na-Shi. The word became popular in Japan after Tokyo 2020 Olympic Games bid ambassador, Christel Takigawa, had mentioned in her speech


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Garyu 我龍 Live Performance

Alternative Taiko Unit from Japan, "Garyu", made their first LIVE performance in Singapore at Hibikiya studio on 8 June. The exclusive mini concert attracted more than


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Love Meeting New People

Machicon at Liang Court. On 7 July’14 Liang Court plays host to Machicon, a large-scale social event hugely popular in Japan, where participants meet


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Shu Uemura Beauty Art Make-up Competition 2014

The most prestigious make-up competition is back! The annual competition is organized to discover budding talents and has two categories


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Itadakimasu! YOSHIMARU Ramen Challenge

Are you game for Yoshimaru Ramen Challenge? Back by popular demand, the second YOSHIMARU Ramen Challenge will be held from 19 May 2014 to 22 June 2014. 


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What´s on Hello! Japan in June?

Watch REDLINE, AQUARION THE MOVIE and HOUGEN KANOJO exclusive on Hello! Japan in June and the weekly programmes - Music Station, World Pro Wrestling Return, Culture Japan Season 1 and Love Hokkaido starting from June!


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Pocari Sweat Run is back!

Pocari Sweat Run is back on 8th June 2014 for its third edition with 2 categories, i.e. the 10KM Competitive and the 5KM Competitive.


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Sumiya introduces Lunch exclusive sets menu

From January 2014, Sumiya Charcoal Grill Izakaya which is located at Level 12 Orchard Central, is launching their EXCLUSIVE lunch sets menu from 12pm to 3pm..


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Japanese retail-cum-dining restaurant, SmokeHouse Charcoal BBQ, opens in December 2013 at Great World City

First of its kind in Singapore, SMOKEHOUSE is a retail and self-service dine-in Japanese BBQ concept restaurant for serious meat lovers. Expect the rarest, specially imported meats and authentically unique Japanese merchandise.


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